Your household name has the power to create another.
Your household name has the power to create another.
Your household name has the power to create another.
Your household name has the power to create another.

We are Celebrity Equity Partners. We are dedicated to closely collaborating with our clients to achieve outstanding results and financial success. Our firm works shoulder to shoulder with you, ensuring that every deal is ironclad, strategically sound, and lucrative.


We are Celebrity Equity Partners. We are dedicated to closely collaborating with our clients to achieve outstanding results and financial success. Our firm works shoulder to shoulder with you, ensuring that every deal is ironclad, strategically sound, and lucrative.

We are Celebrity Equity Partners.
We are dedicated to closely collaborating with our clients to achieve outstanding results and financial success.

Our firm works shoulder to shoulder with you, ensuring that every deal is ironclad, strategically sound, and lucrative.


The mission is the exit.

Let’s not beat around the bush - our mission is to negotiate the absolute best deal possible, ensuring substantial wealth creation for you.

The mission is the exit.

Let’s not beat around the bush - our mission is to negotiate the absolute best deal possible, ensuring substantial wealth creation for you.

The mission is the exit.

Let’s not beat around the bush - our mission is to negotiate the absolute best deal possible, ensuring substantial wealth creation for you.

The mission is the exit.

Let’s not beat around the bush - our mission is to negotiate the absolute best deal possible, ensuring substantial wealth creation for you.

We negotiate like your name depends on it. Because it does.
We negotiate like your name depends on it. Because it does.
We negotiate like your name depends on it. Because it does.
We negotiate like your name depends on it. Because it does.
Why partner with us?
Why partner with us?
Why partner with us?
Why partner with us?

Master Negotiators

We don’t mean to brag, but we really know what we’re doing. We understand the fine print, the famously difficult legalese and all its unexpected financial implications.

Master Negotiators

We don’t mean to brag, but we really know what we’re doing. We understand the fine print, the famously difficult legalese and all its unexpected financial implications.

Master Negotiators

We don’t mean to brag, but we really know what we’re doing. We understand the fine print, the famously difficult legalese and all its unexpected financial implications.

Master Negotiators

We don’t mean to brag, but we really know what we’re doing. We understand the fine print, the famously difficult legalese and all its unexpected financial implications.

Maximized Earnings

We use our expertise to make sure our clients walk out with a bigger brand and a (much) bigger bank account.

Maximized Earnings

We use our expertise to make sure our clients walk out with a bigger brand and a (much) bigger bank account.

Maximized Earnings

We use our expertise to make sure our clients walk out with a bigger brand and a (much) bigger bank account.

Maximized Earnings

We use our expertise to make sure our clients walk out with a bigger brand and a (much) bigger bank account.

Start-To-Finish

CEP handles every step and every detail - from the first handshake to daily management. We sweat the small stuff, managing legal, accounting and governance of your equity.

Start-To-Finish

CEP handles every step and every detail - from the first handshake to daily management. We sweat the small stuff, managing legal, accounting and governance of your equity.

Start-To-Finish

CEP handles every step and every detail - from the first handshake to daily management. We sweat the small stuff, managing legal, accounting and governance of your equity.

Start-To-Finish

CEP handles every step and every detail - from the first handshake to daily management. We sweat the small stuff, managing legal, accounting and governance of your equity.

Team
Team
Team
Team

David Deering

Founder

David is a start-up and preferred equity expert. He has founded and led multiple preferred equity businesses, working in the start-up world since the 1990s. David has been part of one IPO and multiple $500M+ liquidity events.

David Deering

Founder

David is a start-up and preferred equity expert. He has founded and led multiple preferred equity businesses, working in the start-up world since the 1990s. David has been part of one IPO and multiple $500M+ liquidity events.

David Deering

Founder

David is a start-up and preferred equity expert. He has founded and led multiple preferred equity businesses, working in the start-up world since the 1990s. David has been part of one IPO and multiple $500M+ liquidity events.

David Deering

Founder

David is a start-up and preferred equity expert. He has founded and led multiple preferred equity businesses, working in the start-up world since the 1990s. David has been part of one IPO and multiple $500M+ liquidity events.

Mike Solow

Founder

Mike is a private equity expert and a multi-time business founder.  He is a Founding Partner at 99 Proof Partners. 99 Proof provides capital and revenue enhancement solutions to high growth brands in the beverage alcohol industry. 

Mike Solow

Founder

Mike is a private equity expert and a multi-time business founder.  He is a Founding Partner at 99 Proof Partners. 99 Proof provides capital and revenue enhancement solutions to high growth brands in the beverage alcohol industry. 

Mike Solow

Founder

Mike is a private equity expert and a multi-time business founder.  He is a Founding Partner at 99 Proof Partners. 99 Proof provides capital and revenue enhancement solutions to high growth brands in the beverage alcohol industry. 

Mike Solow

Founder

Mike is a private equity expert and a multi-time business founder.  He is a Founding Partner at 99 Proof Partners. 99 Proof provides capital and revenue enhancement solutions to high growth brands in the beverage alcohol industry. 

Eric Rojas

Founder

Eric Rojas is the Chief Creative Officer and Founder of Six+One. He has over 24 years of agency experience. Eric has launched iconic brands such as Vitaminwater, Pirate’s Booty, Core Water, New York Life, Charles Schwab, and Bodyarmor Sports Drink.

Eric Rojas

Founder

Eric Rojas is the Chief Creative Officer and Founder of Six+One. He has over 24 years of agency experience. Eric has launched iconic brands such as Vitaminwater, Pirate’s Booty, Core Water, New York Life, Charles Schwab, and Bodyarmor Sports Drink.

Eric Rojas

Founder

Eric Rojas is the Chief Creative Officer and Founder of Six+One. He has over 24 years of agency experience. Eric has launched iconic brands such as Vitaminwater, Pirate’s Booty, Core Water, New York Life, Charles Schwab, and Bodyarmor Sports Drink.

Eric Rojas

Founder

Eric Rojas is the Chief Creative Officer and Founder of Six+One. He has over 24 years of agency experience. Eric has launched iconic brands such as Vitaminwater, Pirate’s Booty, Core Water, New York Life, Charles Schwab, and Bodyarmor Sports Drink.

Chris Macaulay

Founder

Chris Macaulay, founder of Killara Capital and former CEO at Venlo Investments, is leading Killara's roll-up strategy to scale outdoor consumer brands by integrating media, brand management, and technology.

Chris Macaulay

Founder

Chris Macaulay, founder of Killara Capital and former CEO at Venlo Investments, is leading Killara's roll-up strategy to scale outdoor consumer brands by integrating media, brand management, and technology.

Chris Macaulay

Founder

Chris Macaulay, founder of Killara Capital and former CEO at Venlo Investments, is leading Killara's roll-up strategy to scale outdoor consumer brands by integrating media, brand management, and technology.

Chris Macaulay

Founder

Chris Macaulay, founder of Killara Capital and former CEO at Venlo Investments, is leading Killara's roll-up strategy to scale outdoor consumer brands by integrating media, brand management, and technology.

Kevin McCluskey

Founder

Kevin McCluskey has an investment background spanning over two decades on Wall Street. Kevin has led, or co-managed middle market and pre-IPO transactions exceeding $2.5 Billion. Kevin has held Managing Director level titles at Deutsche Bank and Wells Fargo and is currently the CEO of a Multi-Family Office based in West Palm Beach.

Kevin McCluskey

Founder

Kevin McCluskey has an investment background spanning over two decades on Wall Street. Kevin has led, or co-managed middle market and pre-IPO transactions exceeding $2.5 Billion. Kevin has held Managing Director level titles at Deutsche Bank and Wells Fargo and is currently the CEO of a Multi-Family Office based in West Palm Beach.

Kevin McCluskey

Founder

Kevin McCluskey has an investment background spanning over two decades on Wall Street. Kevin has led, or co-managed middle market and pre-IPO transactions exceeding $2.5 Billion. Kevin has held Managing Director level titles at Deutsche Bank and Wells Fargo and is currently the CEO of a Multi-Family Office based in West Palm Beach.

Kevin McCluskey

Founder

Kevin McCluskey has an investment background spanning over two decades on Wall Street. Kevin has led, or co-managed middle market and pre-IPO transactions exceeding $2.5 Billion. Kevin has held Managing Director level titles at Deutsche Bank and Wells Fargo and is currently the CEO of a Multi-Family Office based in West Palm Beach.

Brent Brockermeyer

Founder

Brent is an attorney with 30+ years in sports law and marketing, representing companies and high-profile individuals in sponsorship and partnership negotiations. His industry expertise and legal acumen make him a trusted advisor. Follow his podcast: @two_club_chump

Brent Brockermeyer

Founder

Brent is an attorney with 30+ years in sports law and marketing, representing companies and high-profile individuals in sponsorship and partnership negotiations. His industry expertise and legal acumen make him a trusted advisor. Follow his podcast: @two_club_chump

Brent Brockermeyer

Founder

Brent is an attorney with 30+ years in sports law and marketing, representing companies and high-profile individuals in sponsorship and partnership negotiations. His industry expertise and legal acumen make him a trusted advisor. Follow his podcast: @two_club_chump

Brent Brockermeyer

Founder

Brent is an attorney with 30+ years in sports law and marketing, representing companies and high-profile individuals in sponsorship and partnership negotiations. His industry expertise and legal acumen make him a trusted advisor. Follow his podcast: @two_club_chump

Dylan Jones

Founder

Dylan is an Air Force veteran with experience leading operations across multiple deployments. After his military service, he founded and scaled several start-ups in AI software and CPG. Dylan also advises start-up founders and is a key figure in the Dallas-Fort Worth entrepreneurial ecosystem.

Dylan Jones

Founder

Dylan is an Air Force veteran with experience leading operations across multiple deployments. After his military service, he founded and scaled several start-ups in AI software and CPG. Dylan also advises start-up founders and is a key figure in the Dallas-Fort Worth entrepreneurial ecosystem.

Dylan Jones

Founder

Dylan is an Air Force veteran with experience leading operations across multiple deployments. After his military service, he founded and scaled several start-ups in AI software and CPG. Dylan also advises start-up founders and is a key figure in the Dallas-Fort Worth entrepreneurial ecosystem.

Dylan Jones

Founder

Dylan is an Air Force veteran with experience leading operations across multiple deployments. After his military service, he founded and scaled several start-ups in AI software and CPG. Dylan also advises start-up founders and is a key figure in the Dallas-Fort Worth entrepreneurial ecosystem.

Janzen Eagler

Venture Principal

Janzen is a spirits entrepreneur and beverage enthusiast. He is the Co-Founder of Choco Smooth Chocolate Liqueur and Vice President of Casa Malka Tequila. Janzen has contributed to the development of numerous spirits brands, guiding them through product development, import/export logistics, legal compliance, and route-to-market strategies.

Janzen Eagler

Venture Principal

Janzen is a spirits entrepreneur and beverage enthusiast. He is the Co-Founder of Choco Smooth Chocolate Liqueur and Vice President of Casa Malka Tequila. Janzen has contributed to the development of numerous spirits brands, guiding them through product development, import/export logistics, legal compliance, and route-to-market strategies.

Janzen Eagler

Venture Principal

Janzen is a spirits entrepreneur and beverage enthusiast. He is the Co-Founder of Choco Smooth Chocolate Liqueur and Vice President of Casa Malka Tequila. Janzen has contributed to the development of numerous spirits brands, guiding them through product development, import/export logistics, legal compliance, and route-to-market strategies.

Janzen Eagler

Venture Principal

Janzen is a spirits entrepreneur and beverage enthusiast. He is the Co-Founder of Choco Smooth Chocolate Liqueur and Vice President of Casa Malka Tequila. Janzen has contributed to the development of numerous spirits brands, guiding them through product development, import/export logistics, legal compliance, and route-to-market strategies.